Post….Everything!…Draw Everything…..Sleep!

June 18, 2009

What a busy 10 days it’s been!

Since my last post i have been to see Brighton Uni’s end of year show, Seen my girlfriend silence a stag do mid-swing, been to Paris to see the sights and smells and got back in to the ryhtmn of work after having a nice week off! I’m on my laptop at the moment and haven’t gotten around to getting all the pictures i took on to this yet!. Something i will try and do this weekend!…Busy weekend ahead of Music, Drinking and some relaxing if i can get some time!

Every designer/creative should own this book

Every designer/creative should own this book

Last time also i posted I mentioned a book called “A technique for producing ideas“, alot smaller than i orginally had expected but by no means lacking in content. It covered the thinking behind the book is that it reiterates and drives home the process for how to generate ideas and think about a project whether it be design, business, music or a text the process is globally useable and based on 5 simple steps:

1) Gather materials – bother Mentally and physically. whether it is materials about the product, surrounding the product, Understand the product, how it works, what seperates it from others, what seperates its consumers from others, understand the market and also gather materials that you may use not only for the product, campaign or brief you are working on but for future products,campaigns and briefs build a book of tricks and scrap books that you can use for reference and inspiration or as a trigger for the future.

2) Explore and tear it apart in great detail what you have gathered – Look at these articles, notes or facts in as many different ways as you can think of. Look at other writings like Veblen’s theory of the leisure classes. Anything to break apart and explore what you have collected to see some relationship or way of fulfilling the brief…..In otherwords EAT, SLEEP and BREATHE it!

3) STEP AWAY FROM THE PROJECT – Sounds simple enough to do, but apparently this is the kind of ” now leave to simmer on a low heat” part to the recipe. Do anything that inspires you. Listen to music, read, go to the cinema, sleep on it even (linking to step four)

4) Ideas will come to you from out of nowhere – (apparently)…Providing you have done your part for the previous stages, ideas or idea shall come to you some way or how. in the shower, before you fall asleep, as you just wake up anything. And there you have your seedling idea.

5) To complete the process – Show the world your idea and put it in an open forum for discussion and exploration. your idea might be OK but with this stage it becomes polished, you are able to look at it in the cold light of day and with fresh eyes take comments from others and possibly improve and develop your idea further.

This is my interpretation of the book, and believe me it was not easy to read it on a beach in brighton or on a busy commuter train home but go and check it out. I will be looking forwards to trying this method out on a project that is not on a restricted timeline, as i think that the process might take me time to get to grips with and become second nature, to do without thinking about what it is that i am doing. Some people can produce nice aesthetically pleasing work, but it has no soul, no depth no concept. This is exactly why i am trying to gather my knowledge and my materials, both physically and mentally (WAYHAY!! i am already doing step 1 without realising it).

The next part of my journey to becoming a better designer or a creative thinker is to use my brain not just for thinkin about long processes but also to trin it to think of things without even thinking about them or what i am doing. Like doodling almost!. This is where another book I bought comes in to play called

For streching and inspiring your creative imagination

For streching and inspiring your creative imagination

Recharge your design batteries” written by Jon O’Reilly and Tony Linkson this book has “creative challenges to stetch you imagination“. Little things that take 5 minutes to do, anything from drawing a monster a day to collecting things of inspiration. This is something i have been thinking about doing before i saw this book and i believe that a great way to do this would be to play games like pictionary or Hangman. Something that makes you use your head without going to deep in to it! yet helps your develop key skills every designer in my opinion should have, which is to be able to quickly sketch out ideas that people can easily recognise and understand or visualise. Stickmen are not good enough!

A great way to develop quick thinking and drawing skills

A great way to develop quick thinking and drawing skills


Brighton Bound!!!!!!!

June 8, 2009

After one of the hardest weeks i have had, and going out on the lash with work celebrating some really fantastic news, I went at it hammer and tong and truly felt rough the following morning. With that said I managed to man up and crack on with some work and crash out a load of outdoor campaigns for one of the new companies Hogarth has been working in conjuction with.

With this new work comes a fear that I will never be able to get any of my personal ideas and designs further. However After a nice relaxing day with a fryup and beers on the beach watchin breakdancing and the seagulls mollest innocent parties, I got to catch up with a good friend of mine and up and coming musical Talent and one of the most inspiring people i have ever met, Gives me the drive to push things forwards!, after all if your not winning your only losing! Discussing current ideas and theories and aspirations give me the drive to carry on trying to win!

Also Have got another book to my ever growing collection, called “A technique for producing ideas” written my the amazing James webb Young back in the 1940’s yet it is still as relevant now as it was back then with forwords from William Bernbach the “B” in the creative advertising agency “DDB” and the chairman of DDB Keith Reinhard. Its a very short pocket book but has a very simple aim, How to develop creative ideas. It has given me insight and direction into philosophy and what kind of people are creatives and or Idea people and who isn’t. Only half way through so i’ll let you know what my full opinions on the book is, and maybe it might even give me some ideas on how to produce ideas for my designs. Something i heard from a friend today was a neat way of giving myself briefs to work with or projects to work on was to find something that i really liked and try and improve on it. for instance a piece of short animation was the project in discussion and the sound design was not up to scratch, so why not improve upon in and use that as a starting point. Something I personally had not thought of doing, I guess because the thought of rebranding Hoover or coming up with an idea for a new Mazda campaign is just too overwhelming for me to even make a start on it, Hence probably why i am doing so much peripheral reading to try and gain inspiration and confidence to tackle daunting projects and briefs!

Tomorrow brings a new day and going to see what My friend has produced for his end of year show and gain perspective of what is out there and where I need to be at. Anyways, off to relax and watch my girlfriend sing and play piano tonight, I’ll be back for more pointlessness soon….When i have somethign more to talk about!.

…Another day another Dollar!

May 13, 2009

Been a bit of an up and down day today! was late getting in to the office due to security issues at one of the stations. Still it was good for me as i got a chance to wake up, read my new book which i will talk about a bit more later and also catch up on some grey’s anatomy (which i won’t talk about later)…

I have spent the past couple of days really trying to immerse myself in as much theory, design, tutorials, learning and general talking to other designers as possible!, websites like twitter, computerarts forum and other tutorial hotspots have been a gold mine for me to get inspiration and ideas as to how i should gear myself up for my quest of being a better designer….As yet i have not exactly been the most productive person and have created next to nothing for myself and anything that i have drawn/written/worked on/photographed i am not very happy with!..

…However my journey is not to be a short one it is to go back to basics and learn everything from a different angle. All of the books i have bought and read over the past year i am hoping will help me get a broader understanding of theory within design, design practices and software packages, also at the same time i have an on-going saga with web development and learning how to build correct and compliant websites. This is one of my biggest challenges to-date as i believe it will open the most doors for me. Building and understanding this technology will evolve and span from everything to designing myspace pages for local bands,  learning wordpress development as a CMS, E-commerce functionality, Re-skining it for clients to give a completely original yet very straight forward blog style site.

As mentioned yesterday the latest book i bought is about creative copywriting. This is never something that i have thought about learning but its more a bi-product of a couple of books that i have just finished reading called “how to be a designer and not lose your soul” which spoke about the importance of working with copywriters and how designers can use copy to thier advantage, I have always thought that typography based ad’s that have been well executed stand the test of time and a well developed ad can be clean, pure and straight to the point with no confusion of other visual elements detracting from it. With this said I have embarked upon a journey to understand the procedures and practices of creative copywriting and how i could use it to my advantage for future designs or as a different vehicle for a clients message.

With this said I have not completely halted any other learning, very much the opposite i have spent the most part of the day searching out new and interesting tutorials and also am about to start the basics of filming!, this is something that i am very excited about and hopefully will be another string to my bow. FINALLY after six months of doing pretty much nothing other than Repro Artworking and building presentations for pitches for new and excting potential clients I am finally going to be taught something new!

As for the software i bought i am still YET to use it!, but all is not lost come this summer i will take advantage of them all an hopefully record my girlfriends music once she finishes Uni.

What a long one this has been!


Another Book to Push me further

May 12, 2009
Just bought this book from Magma books LDN

Just bought this book from Magma books LDN

So I’ve just bought this book from Magma books in London, I have been reading a tonne of books from magma and found all of them very interesting…..I’ll let you know